Visit URL
https://www.thefitfatale.com/
The tailored email marketing efforts and meticulous content planning significantly boosted The Fit Fatale's engagement rates. Followers showed increased interaction with the resources, leading to higher traffic on the blog and podcast, and an uptick in bookings for 1-1 habit coaching sessions. This comprehensive approach reinforced The Fit Fatale's position as a go-to platform for those seeking a well-rounded approach to self-care and wellness.
Results:
Email Marketing Strategy: Developed an engaging email marketing strategy to connect with the audience, offering exclusive wellness tips, latest blog updates, and personalized habit coaching session invitations. The focus was on creating content that resonated with the brand's commitment to comprehensive self-care.
Content Planning and Coordination: Worked closely with Sam to plan and coordinate content across various platforms, including the blog, podcast, and social media channels. This involved curating content that reflected the brand's diverse approach to wellness, ensuring a consistent and holistic message.
Engagement and Community Building: Through carefully crafted email content and strategic content planning, strengthened community engagement, encouraging followers to explore the vast resources offered by The Fit Fatale and book personalized sessions with Sam.
Key Contributions:
In collaboration with Sam Cutler, a renowned social media influencer and the force behind 'The Fit Fatale', my role was to strategize and implement an email marketing campaign and content planning that complemented the brand's ethos. The Fit Fatale is a hub of wellness resources, from habit coaching and meditations to travel and self-care rituals, designed with a holistic approach to wellbeing.
Project Overview:
Sarah
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