Visit URL
https://www.appoutdoors.com/
The campaign significantly bolstered Appalachian Outdoors' presence both online and in the local community. The targeted approach in email and social media marketing led to increased customer engagement and sales, particularly in new arrivals and seasonal gear. The local SEO efforts improved foot traffic to the store, while the community events fostered a strong, loyal customer base. Overall, the campaign reinforced Appalachian Outdoors' position as a key player in the outdoor apparel and supply market in State College, PA, and its surrounding areas.
Results:
Brand Storytelling and Web Content: Developed a series of web pages and blog articles that narrated the story of Appalachian Outdoors, emphasizing its commitment to quality, sustainability, and the outdoor spirit. This included detailed product descriptions, staff picks, and customer stories.
Email Marketing Series: Curated an engaging email marketing series that showcased new arrivals, seasonal gear, and exclusive offers. Special attention was given to segmenting the audience based on their interests and purchase history to ensure personalized and relevant content.
Social Media Strategy: Implemented a robust social media strategy across platforms like Instagram, Facebook, and Twitter. This involved regular posts featuring product highlights, user-generated content, outdoor tips, and community events sponsored by Appalachian Outdoors.
Local SEO and Online Presence: Enhanced the company's local SEO strategy to increase visibility among State College residents and visitors. This included optimizing Google My Business listings, encouraging customer reviews, and creating content relevant to the local outdoor community.
Collaborative Events and Promotions: Organized collaborative events with local outdoor clubs and environmental organizations, aligning with the brand's ethos of community engagement and love for the outdoors. Promoted these events through various channels to build a sense of community around the brand.
Key Contributions:
Devised a holistic marketing campaign for Appalachian Outdoors, a renowned outdoor apparel and supply company based in State College, PA. The campaign's objective was to elevate brand awareness and drive sales through a blend of storytelling, digital marketing, and community engagement, focusing on the unique offerings and quality of Appalachian Outdoors' products.
Project Overview:
Sarah
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